Pretend Play

Cozy Dinkum Bat flutters through twilight skies in the Holiday Hollow, whispering lullabies to the stars and dreaming sweet dreams. A nighttime snu...

Check out these brightly coloured Stretchy Sand Caterpillars! With a smooth silicone outside and sand-filled inside, these toys are stretchy, fidge...

Squeeze and stretch this 7" purple stretchy sand whale shark! A great choice for a fidget toy and stress reliever. This innovative educational toy ...

These stretchy sand-filled sea life aquatic animal assortments are great for fidgeting entertainment. Styles include dolphins, orcas and sharks. Th...

The Stretchy Sand Croc combines tactile play with creativity, featuring a unique texture that stretches and moulds with ease. This innovative educa...

Dozy Dinkum - Fairy likes happy songs and sleepy hugs. She’s from the calmest corner of the Rainbow Realm, where rainbows fade into dreams. Hold he...

Dinky Dinkum Doll - Fairy giggles a lot. She comes from the Rainbow Realm, where even the raindrops laugh. Pop her in a pocket and she’ll come with...

Dinky Dinkum Doll - Dragon is a small dragon who thinks shiny buttons are treasure. Small and a bit cheeky, it likes hiding where you least expect ...

This Cozy Dinkums Dragon is from the rainy side of the Dinkum Rainbow Realm, where puddles are made for splashing. It's a cuddle-first, roar-later ...

This Cozy Dinkums Unicorn has wandered out of the Rainbow Realm with a horn that twinkles when you least expect it. Soft, snuggly, and always ready...

Binky Unicorn Dream is the newest rainbow unicorn in the Rainbow Realm. They like pockets, naps, and the sound of someone telling her secrets. Drea...

Fairies in the Rainbow Realm eat tiny things with big names. This Fairy Food Set is full of little bits for make-believe feasts – perfect for dolls...

Fairies in the Rainbow Realm eat tiny things with big names. This Fairy Food Set is full of little bits for make-believe feasts – perfect for dolls...

This Fairy Dinkum Doll wanders out of the Rainbow Realm with her magical wand that she uses to dream up the most wonderful wishes – like clouds mad...

Straight from the Rainbow Realm’s dress-up cupboard: a sparkly fairy outfit set with wings that flap if you believe hard enough. Wand included for ...

A gingham dress with a matching cardigan and satchel, perfect for picnic days, daisy chain crowns, and chasing shadows through the garden. The Cher...

A soft jersey top with corduroy shorts and the tiniest backpack, made for mossy trails, secret forts, and collecting treasures only you can see. Th...

A floral dress with the sweetest gingham picnic blanket and sun hat, ready for market strolls, berry hunts, and twirls in the afternoon sun. This P...

The Dinkum Doll Pointelle PJ Set are soft, sweet, and oh-so-snuggly - perfect for playtime wind-downs and dreamy nights. This three-piece set featu...

The Una Rainbow Dress Set with its matching Bucket Hat is the most adorable outfit for those sunny day Dinkum Doll adventures! Kiddos will love dre...

Dinkum Doll around the world will be ready for TLC with this teeny doll Care Set. Change them into a fresh diaper, stock up on tiny socks, and avoi...

Meet Olli Ella's newest {and most snuggly} collectible Cozy Dinkum Dog! These Cozy Dinkums are so cuddly and cute, love to doze in their soft, fluf...

Hocus Crow has a passion for the past – particularly the ghostly bits. Graveyards at dusk, medieval curses, haunted tapestries, he loves it all. Se...

Broox Bat has a problem... he doesn’t like the dark. He’s not scared of it; he’d rather avoid it (at all costs!). See other wonderful plush from ou...

He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavours and acco...

Spookipaws Cat is terrifyingly lucky. Black fur, midnight tail, sharp little stare? She’s the good omen of all good omens! At Halloween, her luck g...

Amuseables Toffee Apple loves taking care of her pearly whites. Sweet on the outside, and sensible at the core, the only thing shinier than her ski...

Amuseables Skull Planter is all about good vibes, green shoots, and taking things slow. Stick on a lo-fi playlist and he’ll chill in the corner all...

Mysti Ghost is the mastermind behind some of the most talked-about Jellycat soirées – her events need to be seen to be believed! Think luminous gar...

Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is...

If you’re throwing a Halloween party, there’s only one DJ you want. Nay, one DJ you need! And that’s Ooky Jack O Lantern. All glow, all go, and abs...

Amuseables Baguette is the official doorman at the prestigious Jellycat Patisserie, where only the finest pastries mingle. He greets every guest wi...

Little Pig is the picture of delicacy: miniature trotters, a tiny corkscrew tail, a snout so small it’s practically dainty. You’d think she’d spend...

The softest pyjamas will make sure the dad mouse will have a good night's sleep, and the eye mask will keep the lights out. This Pyjamas, Dad Mouse...

A soft nightgown and an eye mask that will keep the light out will ensure a good night's sleep. This Nightgown, Mum Mouse - Light Grey set fits mic...

A real ballet dancer. The Ballet Dance Mouse, Big Brother with Magnet Hands, comes in a beautiful tube with a stand inside, allowing you to display...

A real ballet dancer. The Ballet Dance Mouse, Big Sister with Magnet Hands, comes in a beautiful tube with a stand inside, allowing you to display ...

Looking for a handy solution for your mouse family? This sofa can be used as a couch or easily turned into a bed by unfolding. It is made in a soft...

Let the imagination fly with this little fairy mouse. The Fairy mouse has soft wings and a string on the back to help them fly or hang - everywhere...

A soft, round cushion with beautiful embroidered detail of a pony in the middle. details in the middle. The cushion cover is made of cotton, and it...

A soft, round cushion with beautiful unicorn printed details in the middle. The cushion cover is made of cotton and it has an inner cushion with so...

The perfect set for a ballet lesson. The set contains a suit, a skirt and a pompom and fits the bunny size 3. Features About Maileg Size: bunny/...

The perfect set for a ballet lesson. The set contains a suit, a skirt and a pompom and fits the bunny size 2 . Features About Maileg Size: bunny...

The perfect set for a ballet lesson. The set contains a suit, a skirt and a pompom and fits the bunny size 1 . Features About Maileg Size: bunny...

The well-known Maileg Bunny Size 3, Classic - Ballet Suit and Skirt Cream dressed up as a ballet dancer. It wears a suit and a tulle skirt and has ...

The well-known Maileg Bunny Size 3, Chocolate Brown - Ballet Suit and Skirt Rose dressed up as a ballet dancer. It wears a suit and a tulle skirt a...

The well-known Maileg Bunny Size 2, Chocolate Brown - Ballet Suit and Skirt Cream dressed up as a ballet dancer. It wears a suit and a tulle skirt ...

The well-known Maileg Bunny Size 2, Classic - Ballet Suit and Skirt Rose dressed up as a ballet dancer. It wears a suit and a tulle skirt and has a...